As a design leader, I articulate and inspire creative teams to build the seasonal vision from concept to customer. Inclusive of: storytelling, silhouette, color, print, graphics, raw materials and key details. My remit also includes innovation initiatives and close-to-market capsules.

I shepherd the design process through critical milestones, while ensuring the assortment aligns to brand strategy, financial goals and trend relevance.

My acute sense of what’s new, what’s needed and what’s next allows me to predict fashion, lifestyle and consumer trends, as well as identify and develop emerging business opportunities.

Using my experience in branding, creative direction and consumer attitudes, I specialize in defining, updating and directing a cohesive and compelling brand identity.

From seasonal campaigns to social media strategies, I produce multi-channel creative work that is aligned with a brand’s DNA while supporting their strategic goals.